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TALKING STEM and SHOP
​IN TECH TOWN

Learn to navigate technology with definitions of terms you may or may not know or those you may be curious about. Technology is universally relevant.
DIRECTORY OF PAGES
​Socializing the Media - Glossary of Social Media
Just Ask Jeeves - Defining the Internet
Weaving the Web - Web. Development Terms
The Elusive Semicolon - Dictionary of Code
Rotating the Relational Database Terms
Tech Terms Tuesday - All About Technology
Weird Science - Scientific Phobias
Back Away from The Computer - Tech Phobias

Tech Terms Tuesday
Glossary of Technology Terms


​Affiliate marketing: a strategy where businesses reward individual people for bringing in new customers or visitors through ads or content on their website.

Alternative text or alt text: The text associated with an image. It's usually the file name of that image.

Applications: Types of software (also called “apps” and often used to refer to mobile device software) designed to provide a function for a user or another app.

API: The interface used for building web applications.

Backend: The “under the hood” part of a website or web service that makes it run.

Backlinks: Links from other sites back to your own.

Bandwidth: The amount of data that can be transmitted over a connection within a given time.

Big data: A term for collections of data that are so large they can’t be processed through traditional systems.

Bounce rate: Percentage of people who leave the site from the same page they entered the site, without clicking through to any other pages.

Bugs: Coding mistakes

Caching: Happens when a web browser stores recurring website elements like images and font styles so that the website will load faster on the next visit.

Click through rate: The percentage of users who click on links in web pages or marketing emails.

Cloud Computing: The practice where data is not stored locally on your own computer, but instead is spread out among a number of remote servers accessible through the internet.

CMS (Content Management System): Software that is used to manage content on a website. It allows you to easily write, edit, and publish content from a central interface.

Cookies/Tracking Cookies: A small tracking file that a web server automatically sends to your personal computer when you browse certain websites.

Color theory: The study of color mixing and the visual effects of specific color combinations (complimentary colors, color harmony, etc).

Color value: A color’s shade. Value can be defined in HTML by name (black), hexadecimal color code (#000000), or RGB code (0, 0, 0).

CRM: is a specialized type of a database for customer relationship management.

CSS: Language used to add style to documents created with HTML.

Data architecture: Describes the way data is collected, stored, accessed, and used in companies and organizations.

Data mining: The practice of examining large amounts of data in user databases and websites to find consumer patterns, behaviors, and relationships.

Data modeling: Determining what kind of data is needed and how it will be structured and organized.

Domain name server: Servers that translates web addresses into one or more IP addresses.

Elastic layout: Uses percentages and ems for widths paired with a max-width style to allow the site layout to stretch when font sizes are changed.

Element: XML central building block of any document.

Em: Unit of measurement for sizing fonts and other elements within a web page relative to the item’s parent element.

Email marketing: The use of direct emails in order to communicate with current and potential customers.

Embedding: The process of putting social media content on a web page.

Engagement: The term used for likes, shares, comments, and other interactions with a business’ social media presence.

External Style Sheet: CSS document that is written in a separate, external document.

Favicons: Tiny (generally 16x16 pixels, though some are 32x32 pixels), customizable icons displayed in the web address bar in most browsers next to the web address.

Firewalls: Systems designed to protect and secure a computer network.

Fixed width layout: Page that has a set width (generally defined in pixels) set by the designer. The width stays the same regardless of screen resolution, monitor size, or browser window size.

Fonts or typefaces: What determine the look of your text.

Front end: Describes all the parts of a website that can be seen and interacted with by users.

Hexdecimal: Also known as “hex” numbers, they are a base-16 numbering system used to define colors online.

Hosting Servers: The web servers where website files are housed, served, and maintained.

HTML: Standard language used to create web pages.

Impressions: The number of times an online ad, article, video, or other piece of content has been “fetched” (or requested) from it’s source.

Influencers: Individuals with a presence on social media who use their platform to affect group opinions and behavior.

Internet Protocol address (IP): A numerical label assigned to each device participating in a computer network that uses the Internet Protocol for communication.

Javascript: A computer programming language used to create interactive effects within web browsers.

Kbps (Kilobits Per Second): A measurement of data transfer speed. Often associated with modems or Internet connections. 1Kbps = 1000 bits per second.

Kerning: Refers to the space between characters (letters, numbers, punctuation) and the process of adjusting that space.

Keywords: Words or phrases commonly used in search engines to look for online content.

Leading: The vertical distance between lines of text on a website.

Liquid layout: Layout that is based on percentages of the browser window’s size.


Markup: Refers to the coding applied to a text document to change it into an HTML, XML, or other Markup Language document.

Mbps (Megabits Per Second): A measurement of data transfer speed. 1Mbps = 1000 kilobits.

Mentions: Ways of referring to a person or account on social media.

Meta data: Data contained in the header that offers information about the web page that a visitor is currently on.

Microblogs: Short messages consisting of a few sentences, an image, a video, or a link are posted and shared on a site.

Open source software: Software whose source code (the software behind the scenes) is available for modification or enhancement by anyone.

Paid Inclusion: Paying a search engine a fee to include your website in their search results.

Pay Per Click Advertising (also known as Cost Per Click): Websites pay for ad placement based on clicks.

Permanent link: Generally used only on blogs, a permalink is a link that is the permanent web address of a given blog post.

Phishing: People attempting to steal one’s personal information through impersonating legitimate establishments.

Pixel (px): Picture Element - the smallest unit of a point on a display device.

Pixels Per Inch: Also known as “density”—describes the amount of pixels (small dots of light that combine to create an image) per inch on a device display.

Plugin/Plug-In: A software extension that adds a specific feature to an existing software application.

QR Code: Short for "quick response," QR codes are black and white square icons with the image encoded with information that can be scanned using camera-enabled smartphones.

Reach: The number of people who have access to your content, though reach doesn’t measure whether or not the content was actually viewed.

Relational database management systems: Used to organize data into tables.

Resolution: The number of pixels that can be shown on a device’s display.

Routers: The devices used to connect personal computers to the internet via a service provider like cable or DSL.

RSS Feed: Rich site summary feed. A web feed that publishes frequently updated information like blog posts and news stories.

Script: Refers to a portion of code on an HTML page that makes the page more dynamic and interactive.

SEO: The internet marketing practice of optimizing a website so that it’s more likely to show up in unpaid search results

Serifs: Small lines attached to the end of letters or symbols in “serif” font family (Times New Roman, Lucida Bright), distinguishing those fonts from “sans serif” font families (fonts without serifs, like Arial, Helvetica.

Server-side: Refers to scripts run on a web server, as opposed to in a user’s browser.

Site Map: Shows a hierarchical view of a website's pages and content.

Site optimization: The process of using growth hacks to improve the site’s ability to convert visitors to customers.

Software: Program or set of instructions that tells a computer, phone, or tablet what to do.

SSL (Secure Sockets Layer): Security technology which encrypts links commonly between web servers and browsers.

Tag: Set of markup characters that are used around an element to indicate its start and end.

Text editor: Type of software used to write plain text (without formatting), which is often used for coding and programming.

Tracking: Amount of space between words (as opposed to individual characters), and like kerning and leading, is essential for legibility.

Traffic: Total amount of users who visit a website.

Uptime and downtime: Describes how long a website, computer, or other system has been working (uptime) or not working (downtime).

URL: Uniform resource locator. Also known as a web address.

User generated content: Social media content (posts, photos, videos) created by users about a brand or product and not by companies or organizations themselves.

User flow: The path typical users take when starting on a website and moving toward an action on the site.

User interface: All the parts of a website, app, computer, smartphone, etc. that the user can manipulate and interact with.

Vector images: Made up of lines that are calculated mathematically.

VPN: Networks that allow public internet connections to be used as private networks as a means of improving security.

Web apps: Websites that look and feel like an app.

Web servers: Computers used to store websites, online apps, documents, pictures, or other data, and can be accessed through the internet by way of applications like web browsers or file transfer protocol (FTP) clients.

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